FRUDIA 2.0 BRAND STORY
The New Fruit-ceutical
FRUDIA expands the possibilities of fruit-based skincare through science, introducing a new category: Fruit-ceutical.
FRUIT
Discovering skincare potential in nature and fruit.
SCIENCE
Transforming fruit's potential into efficacy-driven skincare through science.
FRUIT-CEUTICAL
A new generation of skincare, uniquely FRUDIA.
THE BEGINNING
Inspired by the Vitality of Fruit
FRUDIA began with the energy of nature: fruit.
For the past decade, FRUDIA has explored the antioxidant nutrients of fruit through its 48-hour low-temperature extraction process (R-VITA WDS™), developing skincare that brings these benefits to the skin.
Fruit is FRUDIA’s unique heritage and the very essence of our identity.
THE EXPANSION
Redefined Through Science
FRUDIA is shaping the next chapter of fruit-based skincare.
Drawing on years of research into the benefits of fruit and extensive technological expertise, FRUDIA brings greater scientific precision to its nature-inspired heritage.
Combining the limitless potential of fruit with the precision of modern skin science—this is the beginning of FRUDIA 2.0.
THE CORE
At the Heart of High-Performance Skincare
FRUDIA’s evolution takes shape through F-LAB.
F-LAB combines proprietary fruit antioxidant technology with key active ingredients such as retinal, vitamin B3, and exosomes, developing high-performance skincare solutions through a deeper understanding of their interactions.
Building on its accumulated technological expertise, FRUDIA seeks to establish a new standard for high-performance skincare.
INSIDE F-LAB
The Science Behind
Hybrid Retinal B3 EXO RED™
In collaboration with GFC Life Science, FRUDIA has explored new possibilities in ingredient technology and brought them to life in F-LAB skincare solutions.
Discover the story behind our research collaboration with GFC Life Science.
▶ Watch Our Research Collaboration with GFC Life Science
GLOBAL PRESENCE
FRUDIA
AROUND THE WORLD
FRUDIA connects with consumers in approximately 80 countries through a wide range of online and offline retail channels.
Rooted in fruit, FRUDIA’s unique approach to skincare continues to expand across global markets.
Key Global Retail Channels
UNITED STATES
Amazon · QVC · iHerb
CHINA
Tmall Global · WOW COLOUR · Watsons · VIP.com · JD.com · XHS · Taobao
EUROPE
Kontigo · Douglas · Primor · Lilly · Drogas
RUSSIA
Gold Apple · Samokat · DM · Watsons · Azbuka Vkusa · Elize
AWARDS
FRUDIA Design Achievement
FRUDIA has earned recognition at Korean and international design awards for its distinctive, fruit-inspired packaging.
FRUDIA’s cream packaging was recognized at the Red Dot Design Award 2016 and the iF Design Award 2017, reflecting the brand's distinctive approach to design.
2016 — 2026
Our Journey
A journey that began with fruit and expanded across the world.
2016
FRUDIA brand launch
Red Dot Design Award 2016 winner — FRUDIA Cream
Good Design Award, Excellence Award — FRUDIA Cream
2017
iF Design Award 2017 winner
Launched at CVS Pharmacy in the United States
Launched at Gold Apple beauty stores in Russia
2018
Entered major Latin American retailers — Costco and City Market in Mexico
Watsons Malaysia Award winner — Green Grape Pore Control Serum
Entered major European retailers — Douglas in Poland
2019
Launched on QVC online in the United States
Launched on Amazon in the United States
2020
Launched on iHerb and StyleKorean in the United States / Expanded into major Japanese retailers including PLAZA and LOFT
Launched at Little Wonderland in the Netherlands
Launched on YesStyle in Hong Kong / Entered Drogas stores in Latvia and Lithuania
Entered major online and offline retail channels in the UAE
Launched on Shopee and Lazada in Thailand
Launched at Walmart and Loblaws in Canada
Launched on Douglas online in Germany
2021
Launched at Rossmann in Hungary / Yumi Hana in Switzerland (Zurich / Basel / Bern) / BAHAR stores and online in Azerbaijan
Launched at PLAZA, LOFT, Amazon.jp, and Welcia in Japan / Entered C.S stores in China
Launched on Barecare online in Bulgaria / Entered Healthyworld and pharmacy retail channels in Australia
2022
Launched on Douglas online in Austria
Watsons Turkey 2022 Best Korea Product of the Year winner — FRUDIA Blueberry Honey Lip Balm
Launched on Notino online in the Czech Republic
Launched at La Rinascente department stores in Italy
2023
Launched at Gold Apple in Kazakhstan
Launched at Costco in the United Kingdom and France
Launched on Noon.com in Saudi Arabia and the UAE
2024
Launched at Rossmann in the Czech Republic / POYA and 7-Eleven in Taiwan
Operated a TSUTAYA K-Beauty pop-up store in Japan / Launched at Douglas in Hungary
2025
Launched on Target online in the United States
Launched at MÜLLER in Germany
Launched FRUDIA Glow Juicy Jam Lip & Cheek
2026
NOW
Watsons Turkey Best Korea Product Award winner — FRUDIA Pomegranate Honey 3-in-1 Lip Balm / Launched FRUDIA Blurry Butter Jam Lip & Cheek
Launched at the MUSINSA BEAUTY Hongdae store
THE FUTURE
The Future of Skincare,
Powered by Fruit Science
FRUDIA’s expertise, rooted in fruit, continues to evolve through advanced skin science.
With a commitment to proven efficacy and precisely developed skincare solutions,
FRUDIA aims to become a fruit-science skincare brand trusted by consumers around the world.